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Virtual Camera Magic: The possibility of innovative film productions


Revolutionary Car Advertisement by Mercedes-Benz AG Crafted Entirely in a Game Engine


Prepare to have your mind blown by the groundbreaking commercial produced by Mercedes-Benz AG, which was entirely shot within a game engine. Surprisingly, no actual cars or LED wall studios were utilized in this extraordinary production.


One of the key elements in the creation process was the implementation of a virtual camera rig. This advanced tool simulated a physical cinema camera within Unreal Engine, the world's most cutting-edge and accessible real-time 3D creation software. Unreal Engine is renowned for its ability to generate photorealistic visuals and facilitate immersive experiences, effectively erasing the boundaries between the digital and physical realms.


The utilization of this innovative technique, known as Virtual Camera Production (VCP), not only resulted in an awe-inspiring advertisement but also showcased the potential of production methods in the Metaverse. By pushing the limits of creativity and technology, Mercedes-Benz AG has offered a glimpse into the exciting possibilities that lie ahead in the world of advertising and beyond.


To stay up-to-date with the latest developments in AI and other incredible discoveries, check out our blog from time to time! As a small additional bonus, here is an AI-generated commercial:


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